About Us

Introduction

Founded in July 2023, Brand Central has quickly established itself as the fastest-growing e-commerce accelerator in India. Spearheaded by e-commerce veteran Sandip Kathiriya, Brand Central is dedicated to helping online sellers scale their businesses and achieve significant growth on Amazon. With a proven track record of delivering an average of 4X growth to its supplier partners, Brand Central is a beacon of innovation and excellence in the e-commerce landscape.

Mission

Brand Central’s mission is to empower at least 1000 e-commerce sellers to reach their full potential by leveraging advanced technology, unparalleled market insights, and tailored growth strategies.

Vision

The vision is to become the premier growth partner for e-commerce sellers in India and beyond, fostering an ecosystem where businesses can thrive and grow exponentially.

Commitment to Clients

At Brand Central, the focus is always on the client's success. The company takes a personalized approach to understand each seller’s unique products, strengths, and challenges. This deep understanding, combined with data-driven strategies and continuous support, ensures that every client achieves substantial growth and improved brand equity.

Technology and Innovation

Brand Central has always been at the forefront of technology, employing cutting-edge tools and platforms to optimize every aspect of e-commerce operations. From data-driven marketing strategies to advanced analytics and automated solutions, Brand Central ensures that its partners benefit from the latest technological advancements. This commitment to innovation enables sellers to make informed decisions quickly and stay ahead of the competition.

Growth and Achievements

Since its inception, Brand Central has seen remarkable growth, expanding its team to over 50 professionals, with the number increasing every month. This growth is a testament to the company's success in driving substantial revenue increases for its clients. By consistently providing an average of 4X growth for its partners, Brand Central has set a new standard for e-commerce acceleration.

Future Outlook

Looking ahead, Brand Central aims to expand its footprint beyond India, bringing its proven model of e-commerce acceleration to global markets. The company remains committed to innovation, excellence, and the success of its clients, continuously evolving to meet the dynamic needs of the e-commerce industry.

For more information about Brand Central and its services, contact our team at info@brandcentral.com.

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TEAM PROFILE

At Brand Central, our team of over 100 professionals is divided into specialized departments, all working toward our clients’ growth and success.

Our Sales & Onboarding Team ensures a smooth transition for new clients, guiding them through the initial stages and setting up the foundation for long-term success on e-commerce platforms. They work closely with clients to understand their needs and tailor strategies for rapid onboarding.
The Supplier Growth Team focuses on nurturing strong relationships with sellers, helping them unlock new growth opportunities and navigate the complexities of online marketplaces. Their expertise lies in expanding reach and optimizing performance.
Our Cataloging Team specializes in crafting high-quality product listings that enhance visibility and drive conversions. They ensure that every product is presented in a way that resonates with consumers and maximizes sales potential.
The Data Analytics & Research Team leverages cutting-edge tools and insights to provide clients with actionable data, helping them make informed decisions. Their analysis supports strategy refinement and market adaptation.
Our HR Team plays a crucial role in building a motivated and dynamic workforce, ensuring that our company culture supports innovation, growth, and collaboration. They foster an environment where talent thrives.
The Accounts & Finance Team manages the financial backbone of Brand Central, ensuring transparency, efficiency, and accuracy in all monetary operations. They maintain the financial health needed to support clients effectively.
Finally, the Client Support Team is always on standby, providing quick and effective solutions to client inquiries. Their commitment to customer service ensures that issues are resolved swiftly, allowing clients to focus on growth.

Together, Brand Central’s team form a dynamic, growth-oriented team committed to our clients’ success.

LEADERSHIP

Sandip Kathiriya, Founder of Brand Central and a Master in Information Technology, is a visionary first-generation entrepreneur in the e-commerce space. He began his journey in 2012, just at the beginning of ecommerce in India, by sourcing garments locally in Surat and selling them on early e-commerce platforms like Indiatimes, Naaptol, and Homeshop18. As the e-commerce landscape rapidly expanded in India, Sandip’s keen business acumen led him to successfully list his products on over 20 online marketplaces.

Recognizing the immense potential of e-commerce, Sandip forged a strategic partnership with Amazon In 2016 , where he played a pivotal role in educating and enrolling more than 24,000 small & medium manufacturers across Gujarat to become ecommerce seller.

Over next few years, Sandip worked as key partner to leading marketpalces to launch various initiatives like ‘Sell on Amzon’, Amazon Pay, Amazon Easy, Amazon Local, Amazon Kisaan, ‘Sell on Flipkart’, ‘Sell on Meesho’, Amazon Global Selling .

His deep understanding of the challenges sellers face in scaling their businesses motivated him to launch Brand Central in 2023, an innovative e-commerce growth accelerator. Through Brand Central, Sandip aims to help at least 1,000 sellers across India grow their businesses to over ₹10 crore in annual revenue, while also expanding their reach to international markets.

A hands-on executioner with a passion for data-driven strategies, research, and technology, Sandip is committed to transforming the way Indian sellers approach e-commerce. His goal is not only to scale businesses but also to provide global exposure, connecting sellers with international customers and unlocking new growth avenues.